Paying for Value
One of my weak spots has been charging a high enough price for a product or service. I’m a value orientated guy and want to provide the same for my customers. The downside is that sometimes the price you offer to a consumer ends up being too low and your profit margin isn’t quite large enough to warrant carrying the product. This quote makes me feel better about charging a higher and more appropriate fee for a product and service provided it meets the same criteria.
People pay for what they value, and that translates into a willingness to pay a premium for higher-quality, greater expertise, or faster service. – Lee Gimpel